Direct sales account for 10% of online ad inventory, but only 90% of online ad revenue. 90% of inventory is generally filled with indirect sales using Google AdSense, or similar. College Media Network offers the opportunity to increase the efficiency of your entire online advertising process.
- Professional ad platform allows students to focus energy on direct ad sales
- Improve ad Network performance with innovative placement strategies, best practices and formats
- Increase direct national deals with scale and focus
CMN is best positioned to help schools grow advertising revenue.
- Largest network of colleges and universities attracts more national advertisers
- Professional ad platform makes media-buying easy for advertisers
- Focus on college market ensures appropriateness.