Online
On each page, CMN 2 AD units - Both above the fold:
The college paper controls the additional ad units
Unit size & pricing:
- 728X90 $12 NET CPM
- 300X250 $12 NET CPM
Campaigns can be geo-targeted by:
- Top 100 DMA
- Specific type of schools or athletic conferences
- Regions of the Country
- Just one school or all 540+ local campuses
Ad road block opportunity across 2 lead positions
Safe ad environment:
- "Well Lit" advertiser space
- Brand association with the most recognizable media entity on each campus
- No issues of User Generated content or “advertiser-unfriendly” profile pages, etc
Customizable ad delivery:
The College Media Network accommodates national RON campaigns, or hyper-targeted campaigns
Communicate directly to the academic community—students, faculty & alumni—through dedicated blasts sent out by the College Media Network. and individual college newspaper news alerts.
- 1.5 million opt-in subscribers
- Target by School, State, or DMA (available Fall 2011)
Opportunities:
CMN Dedicated email blast (supplied)
- $50 NET CPM
- Email size 800X2035
College newspaper newsletters / news alerts
- 4 million monthly local news alerts sent out by college newspapers
- 464K uniques
- 11.6% open rate
- One unit (standard IAB; size varies)
- $30 NET CPM
- Estimated availability: Fall 2011
Mobile
Sponsor College Branded Mobile City Guides— the go-to campus resource for local restaurants, bars, hotels retailers, spas, salons, and Perks!
Dynamic Ad Units:
- Geo-targeted
- Link to watch video
- Link to e-commerce sites (click to purchase)
Mobile Ad Unit Size:
- 320X50 banner unit (bottom)
- 320X430 interstitial unit
Launch Carousel:
- Rotations of up to five (5) images
- Feature brand or sponsor creative
- Click through to a preferred url or shortcut to an app section
Custom Ad Modules:
- Custom branded section in the app
- Curated TopLists for your brand objectives (e.g., Holiday Cool Picks by NIKON: holiday events and attractions)
- Coming soon: not available yet