An 8-week learning experience that will sharpen and update your digital and social media skills and prepare you for a media job search. Sections on SEO and keyword best practices, writing for digital platforms, social media promotion and audience building, journalistic judgement and ethics are tied into CMN’s platform, specifically designed for experiential learning.
The goal of the course is to bring your social and digital media skills absolutely up to date. The experience can apply to a broad variety of positions in media organizations.
In addition to working on CMN’s social accounts, you will be a part of six exclusive video chats with professionals in the field, a perfect opportunity to learn and network.
The CMN staff will work with you after the 8-week learning experience to find professional opportunities based on a custom career plan we develop with you. You will have the opportunity to continue to work on CMN’s social media accounts after the course ends, further honing the skills you will learn in the course and staying up to date on the latest developments in social media.
WHAT YOU WILL LEARN:
- Best practices for promoting news and digital content on all social platforms
- How to adjust your writing for social media
- How to respond, engage and encourage audience
- How to maximize Google News keywords and headlines for SEO
- How to make sound and ethical news judgements
- Where to turn for
WHAT YOU WILL GET:
- A set of social and digital media skills that will transfer to a wide variety of entry level media jobs
- A minimum of 20 hours of experience working on CMN’s social platforms
- A chance to network, exchange ideas and brainstorm with other students seeking a career digital journalism
- An official Certificate of course completion from CMN
- Support from the CMN staff to land journalism internships and experience, customized for you
WHAT YOU WILL DO:
- Work one 90-minute shift each week on one of CMN’s existing social media platforms (Twitter, Facebook, Instagram)
- Participate in several one-hour video conferences with professionals in the field (at a time mutually convenient for all participants)
Oct. 29 – Dec. 21
If you are enrolled in a college or university and can get academic credit for this course, the CMN team will work with you to complete the required paperwork and evaluations (read about college credit).
ABOUT THE INSTRUCTOR:
Patrick Foster is the Executive Editor of College Media Network, and a journalist with over 20 years of professional experience. He has written worked for the Washington Post, Time Out, Washington City Paper and worked extensively with college students for Gannett newspapers.