Effie Collegiate (U.S.) has announced the 2020-21 Effie Collegiate Brand Challenge, presented by Bose, is now accepting Spring entries, according to a recent press release. The deadline to enter is April 1, 2021.
Modeled after the Effie Awards U.S. competition, the Effie Collegiate program engages tomorrow’s marketers by providing an opportunity to research, ideate, and execute comprehensive marketing plans that address professional-level challenges for established brands.
For the 2020-21 competition, Bose challenges students to come up with an integrated holiday campaign idea to promote the brand’s headphone/earbud innovation, targeted at the Gen Z (18-24) audience.
The Challenge is open to students who are currently enrolled full or part-time at accredited educational institutions, including undergraduate and graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals. Fall 2020 entrants may participate in the Spring semester with new team members, though may not submit any previously entered work.
A jury of industry professionals with diverse experience across client, agency, and media companies, will review the entries and entrants will receive written feedback from the jury on their work. Selected finalists will have the opportunity to present their work to senior members of the Bose brand team. Monetary prizes will be awarded by Bose to the teams named First-Place ($3,000) and Runner-Up ($2,000).
Visit the Effie Collegiate website for more information, including how to register for the competition and access entry materials.
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