On Wednesday, June 20, Advertising Age announced that it will be partnering with Kia Motors America.
Advertising Age is a popular source of news, intelligence and conversation for the community of global marketing and media and serves as a daily must-read targeted toward an audience of influential people, decision makers and disruptors that vary throughout the marketing and media outlook. Ad Age is powered by award-winning journalism and is not limited to the United States, but also a global media brand that focuses on their select creativity, data and analysis, people and culture, and innovation and forecasting.
Kia Motors America is headquartered in Irvine, California and is identified as one of the 100 Best Global Brands and the 50 Best Global Green Brands by Interbrand. Kia sells a complete range of vehicles that are sold by a system of almost 800 dealers across the United States.
The two are partnering in their efforts to highlight design talent from accredited art schools across the country by hosting the “Kia’s Driving Creativity” contest. The contest consists as a challenge for design school students to create a print ad that illustrates an individual’s artistic representation of the award-winning Kia stinger fastback sedan and to also compile a documentary video that further demonstrate the artists/students’ vision behind what they used and how their creativity brought them to what they created for this contest.
The prize for the winner consists of an all-expense paid trip to the 2019 Cannes Lions International Festival of Creativity, a $10,000 scholarship and a $5,000 grant awarded to the winner’s school that they attend. Entries are accepted through September 30, 2018 and the winner will be announced on December 10, 2018.
This is an original press release from UWire.
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