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Bhad Bhabie Puts on Big Money Makeup Deal

Who wants to cash me outside now?

Julia Roxas



Young female rapper and internet personality Bhad Bhabie (real name: Danielle Bregoli) has just signed a $900,000 brand deal with makeup line Copycat Beauty. She will be promoting products from liquid lipsticks to highlighters and more, according to Allure.

These products will be marketed on the 15-year-old’s Instagram and music videos, and in return she will be claim a percentage of sales.

Once known as the “cash me outside” girl from the Dr. Phil show, Bhad Bhabbie has survived the viral buzz and established a music career. 

One of Copycat Beauty’s products is their $8.99 highlighter palettes that they claim are comparable to Anastasia $40 highlighter palettes. It is no secret that they are “copying” brands and selling the product for cheaper. Bhad Bhabie might be the perfect spokesperson for this brand. She is known to speak her mind and not be overly concerned with what others think about her.

Since this announcement of this deal, Youtubers have been making videos reviewing Copycat Beauty’s products. Even one of the most well-known beauty gurus on Youtube, Jeffree Star, made a video because so many people requested his opinion on it.

Bhad Bhabie has once again gotten a conversation started, regardless of whether the products actually do what they claim to do. Is this the first step in her journey to become the next Kylie Jenner? Only time will tell. 

If you obsess over singers and bands, and are one of those people who make a playlist for every occasion, join CMN’s Music Journalism Course and get real-time experience, intense feedback on your writing, exposure to music industry insiders, and a great place to display build your portfolio. Get all the details on the Music Journalism Course here.

Julia was born and raised in the Chicago area. She is currently a 3rd year undergrad student at the University of Iowa. She is majoring in Enterprise Leadership with a certificate in Arts Entrepreneurship. Listening to music is one of her favorite things to do and you will almost always catch her with headphones on. Her favorite genres are Hip-Hop and R&B. Aside from music, she is also passionate about fashion. Putting together different outfits and looks is one of her favorite things to do.

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