A startup backed by Bill Gates hopes to make avocados stay ripe longer.
Apeel Sciences uses food waste and other plant material to create a product that makes fresh fruits and vegetables stay ripe longer, potentially decreasing the amount of food waste.
This new technology will debut an avocado that stays ripe for twice as long in about 100 grocery stores in the Midwest, including more than 30 Costco locations.
“There’s a visceral reaction to throwing away an avocado. The ability to bring extra soft time to the fruit is very powerful,” said James Rogers, chief executive officer of Apeel.
Rogers started Apeel in 2012, with financial support from the Bill & Melinda Gates Foundation, along with Venture capital firm Andreessen Horowitz.
Apeel deliberately began with avocados as their first fruit because it is in such high demand, but has a very small window in which it’s in perfect condition to eat.
“The company sees its product, which uses discarded plant material to mimic the natural peel or skin that protects produce, as a solution for grocers trying to cut down on food waste,” Bloomberg reported. “The product, which is certified for use on organic produce, is a lightweight powder that suppliers mix with water to wash fruits and vegetables.”
In the Costco test run, Apeel worked with Del Ray Avocado, a California-based company. The owner of the California company, Bob Lucy, said the product works by helping the avocado retain water, slowing down the natural respiration process.
Are you looking for digital journalism training and experience? Are you a journalism major who wants to take your career to the next level? CMN’s Digital Journalism course gives you real-time experience, intense feedback on your writing, exposure to journalism influencers and mentors, and a great place to display your work. You can get academic credit too. Check out the Digital Journalism Course here.
Sign up for the Morning Scoop
West Virginia Makes their Public Community Colleges Tuition Free for In-State Residents
The Mountain State is helping out its youth and their futures.
Here’s What We Know So Far About Operation Varsity Blues
A summary and the latest updates about the largest college admissions scandal to hit the country.
The Department of Health and Human Services Received Complaints of Alleged Sexual Abuse Against Foreign National Minors
Migrant children may be at risk on the ground and overseas.