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Book Review: This ‘Playbook’ Is a Must For Business-Minded Students

College student business owners have a new “Playbook.”

Lindsay Wigo

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College students are creating businesses left and right. Whether the business falls into in the beauty, sales, technology, journalism or marketing industry, what is one theme that they all have in common?

They all want to gain customers and keep their customers.

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value is a must-read for anyone involved with a business or those looking to create a business.

Authors Peter Fader and Sarah Toms, who both have backgrounds in business, entrepreneurship and marketing, discuss the ins and the outs of how to keep your most valuable asset—your customers. It starts by making slight changes to make a customer feel like an individual rather than just another typical buyer.

So what is customer centricity? It’s keeping your customers at the center of everything your business was built on, stands for and works toward on a daily basis. It’s forming connections rather than classifying customers as facts and figures— and this book takes you through every aspect of how to draw more customers to make your business the most authentic and successful it can be.

The Customer Centricity Playbook details all aspects of gaining a successful customer base in the twenty-first century, like setting up a strategic course for maximizing your customer value, how to make slight changes on your company’s social media and the importance of customer relationship management (CRM).

Other topics discussed in The Customer Centricity Playbook include elements that support customer centricity in an organization, demographic thinking, persona profiling, integrating customer lifetime value (CLV) and so many more.

What’s very appealing about this book is how Fader and Toms aren’t providing you with information and wishing you luck on achieving business success. They’re showing you how to implement these strategies into your business and be a successful CEO, manager or executive.

If you have a passion for marketing your company or are looking to level up your company, start with your customers and get a copy of this book. Learn from experts who will walk you through why customer centricity matters and how to implement it into various types of businesses. You won’t feel overwhelmed with the vocabulary, as terms are explained in great detail for those who are new to this area.

For someone like me who has never dabbled in digging deeper in business, it was very interesting to have my first lesson come from this easy to follow book rather than a tutorial online (and there are lot of tips on improving your brand in here, which I loved). A lot of the advice mentioned can be applied to companies or brands in any field, which is a plus. These tips and stories come from a pair of business-minded, customer-centric professionals and it’s worth the read if you’re looking to take your business in the right direction. 

The Customer Centricity Playbook is available for purchase on Amazon in paperback and Kindle. Be sure to make a great first step in improving your company today by giving this a read.

Disclaimer: This product was gifted but all opinions are the writer’s own.

If you obsess over singers and bands, and are one of those people who make a playlist for every occasion, join CMN’s Music Journalism Course and get real-time experience, intense feedback on your writing, exposure to music industry insiders, and a great place to display build your portfolio. Get all the details on the Music Journalism Course here.

Lindsay is a journalism student and is excited to be working with College Media Network as a writer/reporter. She hopes to work in the journalism field in the future as a features and profiles writer. For more of her work, visit her website: www.lindsaywigo.com

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