NBCUniversal and BuzzFeed launched something that is being called a “millennial parenting channel” today on Facebook.
Peggy Wang, BuzzFeed’s editorial director for lifestyle brands told Digiday that the focus will be giving parents valuable and relatable information with a BuzzFeed bent. Those parents are in the age range of 20 to 34, meaning it would include some college students.
Expect to see a 15-second commercial that will air during the Winter Olympics pushing the Playfull brand.
Here’s the video that appeared on Playfull’s page this morning:
Sign up for the Morning Scoop
Analysis: Trump Administration Still Wants to Separate Immigrant Families
The Flores settlement is in the spotlight as children remain apart from their parents.
Toyota Recalls Over One Million or More Hybrids Due to Fire Risk
Toyota is under pressure after over a million vehicles were recalled.
Hacker Who Published Celebrities’ Nude Photos Sentenced to Jail
Garofano was the first out of four people to be sentenced for these crimes.
Seven Arrested in Protests Over Removal of “Silent Sam” at UNC Chapel Hill
Protests over the removal of a confederate statue at UNC Chapel Hill on Monday come to a head this Saturday.