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Buzzfeed and NBC Launched a ‘Millennial Parenting’ Channel Today

Playfull is aimed at parents aged 20-34, which is you, college students with kids.

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NBCUniversal and BuzzFeed launched something that is being called a “millennial parenting channel” today on Facebook.

Peggy Wang, BuzzFeed’s editorial director for lifestyle brands told Digiday that the focus will be giving parents valuable and relatable information with a BuzzFeed bent. Those parents are in the age range of 20 to 34, meaning it would include some college students.

Expect to see a 15-second commercial that will air during the Winter Olympics pushing the Playfull brand.

The idea behind Playfull is to replicate the success of other lifestyle platforms like Tasty and Nifty. Together, those two channels have over 100 million followers on Facebook.

Here’s the video that appeared on Playfull’s page this morning:

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