NBCUniversal and BuzzFeed launched something that is being called a “millennial parenting channel” today on Facebook.
Peggy Wang, BuzzFeed’s editorial director for lifestyle brands told Digiday that the focus will be giving parents valuable and relatable information with a BuzzFeed bent. Those parents are in the age range of 20 to 34, meaning it would include some college students.
Expect to see a 15-second commercial that will air during the Winter Olympics pushing the Playfull brand.
Here’s the video that appeared on Playfull’s page this morning:
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