Café Bustelo, the iconic espresso-style coffee brand, recently launched the 2021 Café Bustelo El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU), according to a press release.
This year, the company will include an additional $25,000 in scholarships in celebration of its partnership with the upcoming Warner Bros. Pictures film IN THE HEIGHTS. From the creator of Hamilton and the director of Crazy Rich Asians, IN THE HEIGHTS—where streets are made of music and little dreams become big—is the cinematic event of the summer, and Café Bustelo is proud to be the exclusive coffee of IN THE HEIGHTS. The film releases in theaters nationwide and streams in the U.S. exclusively on HBO Max – June 11.
Since the scholarship began in 2014, $430,000 in college funds have been awarded to 86 Latino students nationwide through the partnership. This year, Café Bustelo wants applicants to share how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree in an essay in English or Spanish (800 words or less).
Eligible applicants have the opportunity to receive one of 25 $5,000 scholarships. All eligible applications must be received by July 5, 2021, at 11:59 p.m. CT. Scholarship recipients will be announced on or about September 7, 2021.
“At Café Bustelo, we celebrate young Latino scholars who are committed to advancement and education,” said Eduardo Merino, Café Bustelo’s Senior Brand Manager. “Our society has gone through so much this past year, and it may be even more difficult for a student to prioritize higher education. Café Bustelo wants to support them in that effort. Estamos aquí para ayudar en lo que podamos.”
“We are proud to partner with Café Bustelo to offer El Café del Futuro Scholarships to deserving Hispanic students across the country,” said HACU President and CEO Antonio R. Flores. “These scholarships support students and highlight the importance of the Latino culture and the vital role families and communities play in motivating students to achieve their educational goals.”
For complete information and scholarship guidelines, please visit www.hacu.net/hacu/Scholarships.asp.
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