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Press Release

Effie Collegiate Brand Challenge Accepting Entries

Effie Collegiate U.S. has announced entries are now being accepted for the 2020-21 Effie Collegiate Brand Challenge, presented by Bose, according to a recent press release.

Modeled after the U.S. Effie Awards competition, Effie Collegiate engages tomorrow’s marketers by providing them an opportunity to research, ideate, and execute full-fledged marketing communications plans that address professional-level marketing challenges for established brands.

This year’s Brand Challenge with Bose will be the first Effie Collegiate competition offered for a full academic year, with opportunities for students to participate in either the Fall 2020 or the Spring 2021 semester.

For the 2020-21 contest, Bose will challenge students to develop an integrated holiday campaign to promote Bose’s headphone/earbud innovation, aimed at the Gen Z (18-24) demographic.

To submit an entry for the Fall semester contest, the deadline is October 30, 2020. For Spring semester entries, the deadline is April 1, 2021.

The competition is open to students currently enrolled full or part-time at accredited educational institutions, including undergraduate/graduate students, and those enrolled in portfolio programs and online courses. Entries may be submitted by teams of two to four individuals.

Submissions will be reviewed by a jury of industry professionals with diverse experience across client, agency, and media companies. Selected finalists will have the opportunity to present their work to senior members of the Bose brand team. Bose will award monetary prizes for the First-Place team ($3,000) and the Runner-Up team ($2,000).

Visit the Effie Collegiate website for more information, including how to register for the competition and to access entry materials.

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