Connect with us


George Mason Created a Brand of Wines to Raise Scholarship Funds

And the Virginia school is getting the wine from California.



Cabernet or Merlot? (Image from George Mason University Foundation)

George Mason University in Fairfax, Va. has partnered with a winery in California to create Geo Mason Wines, a boutique brand with a higher purpose in mind.

Higher education, that is.

Each bottle of wine — they have created both a chardonnay and a cabernet — sells for $19.99 and the GMU scholarship fund gets $3.50 from each sale.

The school’s foundation had been looking for new revenue streams for it’s scholarship fund, and board member Terri Beirne, who also serves on the board of a wine counsel, hit upon the idea of a university-themed wine.

Students in the advertising and design programs were enlisted to come up with a label and a name. According to a news release from George Mason, “The students were separated into seven groups and began working on the assignment at the beginning of the semester to present to the Mason Foundation Wine Committee.”

Names the students came up with included Halcyon Days, Melange, and The Fourth. They ended up going with Geo Mason Wines.

Beirne told WTOP that Geo came from “George from the old days when they used to abbreviate names to save on ink costs. We were trying to navigate around the University’s copyright protections with George Mason and GMU, so we decided to come up with something novel.”

WTOP also reported that Beirne estimates that George Mason events require about 350 cases of vino each year. We don’t do much math (you know, we’re journalists and all), but that would probably add up to a pretty nice donation to the scholarship fund if the school bought only it’s own brand of wine.

And as for why the school didn’t use a winery in it’s home state, officials from the school were unable to find a winemaker in Virginia that could meet their requirements and timeline.

Maybe if they add a Merlot.

Did you enjoy this article? Consider supporting College Media Network's mission to support the next generation of journalists. For as little as $2 a month, you can help keep our site ad-free and the future of journalism alive. Go here to donate.

We dropped two mixtapes in six months. And we take the news very seriously.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

National News18 hours ago

Trump Is Changing the Colors of Air Force One

Because the Kennedy's were not patriotic enough, right?

by , Senior Editor
National News21 hours ago

American University on Lockdown

American University is on lockdown after armed man is reported near campus.

by , American University
Equality2 days ago

10 Black Washington University Students Falsely Accused of Leaving IHOP Without Paying

"The fact that these 10 students, all of whom are African American, were scared and humiliated is unacceptable to us"...

by , American University
Academics3 days ago

Keynote Speakers Highlight Importance of Diversity at College Journalism Workshop

Some important reflections on an important topic.

by , Virginia Commonwealth University
National News4 days ago

Teen Who Urged Boyfriend’s Suicide Through Text Says It Was Free Speech

Apparently, the First Amendment extends to telling your boyfriend to get back into the truck and kill himself.

by , Penn State University
Entertainment6 days ago

Stormy Daniels ‘Set up’ in Police Sting Operations

A juicy piece of the Stormy Daniels saga.

by , Senior Editor
Entertainment7 days ago

Build-A-Bear ‘Pay Your Age’ Deal Ends in Failure

Would you wait in a line for hours, for a $29.00 teddy? Many did, which ended in chaos.

by , CMN Senior Correspondent
Entrepreneurship7 days ago

Papa John’s Founder Resigns After Using Racial Slur

Papa John's is on the search for a new face.

by , U. Alabama Birmingham

Top Reads