Connect with us

Education

George Mason Created a Brand of Wines to Raise Scholarship Funds

And the Virginia school is getting the wine from California.

Published

on

Cabernet or Merlot? (Image from George Mason University Foundation)

George Mason University in Fairfax, Va. has partnered with a winery in California to create Geo Mason Wines, a boutique brand with a higher purpose in mind.

Higher education, that is.

Each bottle of wine — they have created both a chardonnay and a cabernet — sells for $19.99 and the GMU scholarship fund gets $3.50 from each sale.

The school’s foundation had been looking for new revenue streams for it’s scholarship fund, and board member Terri Beirne, who also serves on the board of a wine counsel, hit upon the idea of a university-themed wine.

Students in the advertising and design programs were enlisted to come up with a label and a name. According to a news release from George Mason, “The students were separated into seven groups and began working on the assignment at the beginning of the semester to present to the Mason Foundation Wine Committee.”

Names the students came up with included Halcyon Days, Melange, and The Fourth. They ended up going with Geo Mason Wines.

Beirne told WTOP that Geo came from “George from the old days when they used to abbreviate names to save on ink costs. We were trying to navigate around the University’s copyright protections with George Mason and GMU, so we decided to come up with something novel.”

WTOP also reported that Beirne estimates that George Mason events require about 350 cases of vino each year. We don’t do much math (you know, we’re journalists and all), but that would probably add up to a pretty nice donation to the scholarship fund if the school bought only it’s own brand of wine.

And as for why the school didn’t use a winery in it’s home state, officials from the school were unable to find a winemaker in Virginia that could meet their requirements and timeline.

Maybe if they add a Merlot.

Are you looking for digital journalism training and experience? Are you a journalism major who wants to take your career to the next level? CMN’s Digital Journalism course gives you real-time experience, intense feedback on your writing, exposure to journalism influencers and mentors, and a great place to display your work. You can get academic credit too. Check out the Digital Journalism Course here.

We dropped two mixtapes in six months. And we take the news very seriously.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

Equality1 week ago

Massachusetts Outlaws LGBTQ Conversion Therapy For Minors

The Bay State is taking more steps to protect LGBTQIA+ youth.

by , The Catholic American University
Election 20202 weeks ago

A Majority of Americans Supporting Progressive Policies Nationwide

A more progressive union in the near future?

by , The Catholic American University
Government3 weeks ago

Maryland Will Rise its Minimum Wage to $15 an Hour

The Free State raises its minimum wage to help its workers.

by , The Catholic American University
Education3 weeks ago

West Virginia Makes their Public Community Colleges Tuition Free for In-State Residents

The Mountain State is helping out its youth and their futures.

by , The Catholic American University
Government4 weeks ago

The DSA Endorses Bernie Sanders for President in 2020

America's largest socialist organization is feeling the Bern, again.

by , The Catholic American University
Government1 month ago

Speaker Pelosi Endorsed Lowering the Voting Age to 16 years Old

The kids maybe alright to vote.

by , The Catholic American University
National News1 month ago

Here’s What We Know So Far About Operation Varsity Blues

A summary and the latest updates about the largest college admissions scandal to hit the country.

by , George Washington University
Government1 month ago

The Department of Health and Human Services Received Complaints of Alleged Sexual Abuse Against Foreign National Minors

Migrant children may be at risk on the ground and overseas.

by , The Catholic American University

Most Read From CMN Writers