Connect with us

Business

H&M Receives Backlash Following Controversial Advertisement

“In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness…. We have to do better.”

Published

on

Popular clothing brand H&M recently posted an advertisement on their website of a young African American boy modeling a sweatshirt reading “Coolest monkey in the jungle.” The company has since received a huge amount of scrutiny across social media, with many critics believing the advertisement carries racist undertones.

The image appeared on the British version of the Swedish retailer’s website.

In an interview with the Washington Post, H&M apologized for the advertisement, “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”

H&M explained that they will be investigating the image: “It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”

Several celebrities have taken note of this advertisement and shared their disappointment in H&M on Twitter and Instagram.

NBA star Lebron James posted an altered version of the image on Instagram giving the boy a crown and removing the words from the sweatshirt. He said, “Enough about y’all and more of what I see when I look at this photo. I see a Young King!!”

Designer Alex Medina tweeted, “In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness…. We have to do better.”

Are you looking for digital journalism training and experience? Are you a journalism major who wants to take your career to the next level? CMN’s Digital Journalism course gives you real-time experience, intense feedback on your writing, exposure to journalism influencers and mentors, and a great place to display your work. You can get academic credit too. Check out the Digital Journalism Course here.

Abby Goss is a senior at West Chester University. She will graduate in the Spring with a Bachelor of the Arts in English and a Minor in Journalism. She is a dedicated writer and has produced content for several outlets including Kelly Roach Coaching, The Odyssey Online, The Torch, and The Quad. She can be reached at abbygoss96@gmail.com.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

Government2 weeks ago

New Year, New Laws for 2019

New year means new laws.

by , The Catholic American University
Equality3 weeks ago

Nancy Pelosi Elected Speaker of the House

Democrats continued to control the House on Thursday by electing Nancy Pelosi who returned to be the first woman to...

by , Mercy College
Government3 weeks ago

The House to Approve Legislation of Reopening of the Government

Late Thursday night, the new Democratic House passed bills that would reopen the government without paying for Trump’s border wall....

by , Mercy College
Government3 weeks ago

Elizabeth Warren Announces She is Running for President in 2020

On New Years Eve, Senator Elizabeth Warren, (D) Massachusetts, announced that she will become a candidate to enter the 2020...

by , Mercy College
Government4 weeks ago

Senator Elizabeth Warren Wants to Create a Public Option for Generic Drugs

The Massachusetts senator wants to take on big pharma.

by , The Catholic American University
Art1 month ago

Movie Review: Alfonso Cuarón’s ‘Roma’

The Mexican director's latest reflects the modern state of the human experience.

by , The Catholic American University
Environment1 month ago

California Mandates All New Public Transit Buses Go Electric by 2029

The Golden State wants their buses more greener on the roads.

by , The Catholic American University
Government1 month ago

New York Governor Cuomo Pushes for Legalizing Recreational Marijuana in 2019

Today, New York Governor Andrew Cuomo announced that he will be pushing to legalize recreational marijuana in 2019, according to...

by , Mercy College

Top Reads