Don’t be too alarmed if you are driving by a McDonald’s with an upside-down M in Lynwood, California. Franchisee owner Patricia Williams revealed that the iconic McDonald’s emblem had been intentionally inverted in celebration of International Women’s Day on Thursday, March 8th.
For the first time in its history, the global fast-food franchise will exhibit a golden ‘W’ as its logo, in lieu of a ‘M’, across its digital platforms on Thursday to commemorate the remarkable achievements of its female employees and women around the world. In addition, employees at select U.S. McDonald’s restaurants will greet customers in customized celebratory attires to mark the occasion.
— ABC7 Eyewitness News (@ABC7) March 8, 2018
McDonald’s announcement follows a growing trend of internationally renowned brands altering their marketing strategies to cater to female consumers, utilizing International Women’s Day as a platform to advocate their support for gender equality.
In a statement to CNBC, McDonald’s spokesperson Lauren Altmin asserts how the corporation has been a constant proponent of women in the workforce, plying with opportunities to progress further in their career paths.
Altmin further emphasizes how “in the U.S. we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women.”
International Women’s Day is a day dedicated to memorializing the intercontinental progress and achievements of women. This year’s campaign theme strives to convey the urgency for gender parity, prompting the global community to #PressforProgress.
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