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Melania Trump Announces the ‘Be Best’ Initiative

‘Be Best’- Melania to Donald..

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Laura Bush took on literacy like her late mother-in-law, and Michelle Obama helped fight obesity.

Melania Trump stepped into the spotlight Monday to take on a very traditional part of the role of First Lady, by unveiling a new initiative called “Be Best.”

According to the official White House page, the mission of ‘Be Best’ is “to focus on some of the major issues facing children today, with the goal of encouraging children to BE BEST in their individual paths, while also teaching them the importance of social, emotional, and physical health. BE BEST will concentrate on three main pillars: well-being, social media use, and opioid abuse.”

This speech was alongside her husband, Donald Trump, Vice President Mike Pence, and other senior officials. This comes as no surprise to her, even within the ironic cyber-bullying by her husband, even the day the initiative was launched.

“I’m well aware that people are skeptical of me discussing this topic, but it will not stop me from doing what I know is right,” Trump said.

 https://twitter.com/realDonaldTrump/status/993492804985872385
https://twitter.com/realDonaldTrump/status/993484478633922560

According to NPR “Myra Gutin, a historian of American first ladies at Rider University, says some president’s wives would have been put off by the controversies swirling around the White House — but not Trump…She seems to sort of roll with whatever occurs, and the fact that she’s going to get this initiative rolled out and finally moving seems to say to me that she’s going to be focused on the good that she can accomplish while she’s in the White House,” she says.”

Mrs. Trump, who has remained media shy, even with the crazy media scene around the White House, delivered some of the longest public remarks she has ever made.

However, she is still less popular than her two predecessors during the second year of their husbands’ terms: Mrs. Obama was viewed positively by 66 percent and negatively by 25 percent, according to a July 2010 Gallup poll, while Laura Bush was viewed positively by 67 percent and negatively by 8 percent, according to a May 2002 CNN/Time poll.

Mrs. Trump called her husband to the podium to sign a proclamation declaring May 7 “Be Best” day, and Mr. Trump took the stage and signed the proclamation. After proudly showing off his scrawled presidential order to the crowd, the president reached for his wife and kissed her on the cheek, and Mrs. Trump accepted it- proudly.

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Erin Whitten is currently CMN's Senior Correspondent and is currently a student at Arizona State University majoring in Mass Communications and Media Studies.

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