Connect with us

Entertainment

Netflix Debuts ‘Strong Black Lead’ Ad

This is not a MOMENT. This is a MOVEMENT.

Tamia Heard

Published

on

Netflix launched a new ad campaign highlighting black Netflix creators this past Sunday.

In an effort to support original black content, black executives at Netflix introduced “Strong Black Lead” (@strongblacklead) across social media platforms. The video ad was aired during the 2018 BET Awards, which annually celebrates the successes of African Americans and other minorities in the entertainment business.

Maya Watson Banks, Netflix director of brand and editorial, told the Los Angeles Times that Strong Black Lead “represents an intentional focus from Netflix to authentically with the black audience.” She also noted that the ad was not in efforts to be exclusionary, but to show that they aren’t afraid to be “specific and intentional”.

Netflix gathered 47 black creators from their platform to recreate the iconic “A Great Day in Harlem” photo of 1958, coining it as “A Great Day in Hollywood”.

Caleb McLaughlin, the teen actor from “Stranger Things”, narrated the commercial with powerful words about blackness and content creation. “We’re not a genre because there’s no one way to be black,” said McLaughlin. “This is not a moment. This is a movement. We are Strong Black Leads.”

 

Jumpstart a career doing something you are passionate about with one of College Media Network’s courses. Read about our current offerings, schedule and unique virtual learning environment here.

Tamia Heard is a rising senior at the University of Alabama at Birmingham. Tamia is majoring in communication studies with a journalism concentration. As a southern woman, she enjoys Saturday's filled with college football and good food!

CMN Reports

National News4 days ago

Poll: Almost 40% of College and University Undergraduates Nationwide Favor Socialism

Socialism is slowly rising amongst college youth.

by , The Catholic American University
Employment2 weeks ago

California Bans Discrimination Based on Natural Hairstyles

The Golden State is combating discrimination based on appearance.

by , The Catholic American University
Equality3 weeks ago

The Supreme Court Determines the Fate of Political Representation

The country's high court determines the future of representation.

by , The Catholic American University
Equality2 months ago

Colorado Bans Conversion Therapy for LGBTQ Youth

The Centennial State moves forward in progress for the queer community.

by , The Catholic American University
Government2 months ago

Illinois Legalizes Recreational Marijuana

The Prairie State advances towards cannabis legalization.

by , The Catholic American University
Government2 months ago

New Hampshire Becomes the 21st State to Abolish Capital Punishment

The Granite State makes a huge step towards criminal justice reform.

by , The Catholic American University
Equality2 months ago

Maine Bans LGBTQIA+ Conversion Therapy for Minors

The Pine Tree State further progresses in queer rights.

by , The Catholic American University
Election 20202 months ago

Elijah Manley: The Youngest Person to Ever Run for U.S. President

Meet the youngest person ever to run for U.S. president.

by , The Catholic American University

Most Read From CMN Writers

[]
1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right

Copyright © College Media Network