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Nike’s ‘Just Do It’ Ads Featuring Colin Kaepernick are (Literally) Under Fire

Controversial former NFL quarterback fires up a boycott of Nike brand, pun intended.

Hailey Nagma

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Former San Francisco 49ers quarterback, Colin Kaepernick, has been selected by Nike as one of the athletes promoting the company’s new “Just Do It” campaign. The campaign celebrates 30 years of the iconic Nike slogan.

Earlier this week, Kaepernick posted the advertisement on Instagram with the caption “Believe in something, even if it means sacrificing everything. #JustDoIt”

Believe in something, even if it means sacrificing everything. #JustDoIt

A post shared by colin kaepernick (@kaepernick7) on

Back in 2016, the current free agent was the first NFL player to take a knee during a pre-game national anthem in protest of the oppression of colored peoples in America.

A Nike vice president of brand for North America, Gino Fisanotti, told ESPN, “We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”

The campaign features other athletes such as Serena Williams, New York Giants’ Odell Beckham Jr., skateboarder Lacey Baker and rookie linebacker Shaquem Griffin of the Seattle Seahawks.

Despite the various faces of the 30 year commemoration, Kaepernick’s remains the center of attention and the cause of a national boycott of the brand.

John Rich, half of the country duo Big and Rich, took to Twitter to show his disdain for Nike’s decision to feature the former 49er.

Rich isn’t the only one detesting the sports brand. Protestors have been posting photos and videos of themselves setting fire to their Nike products with the hashtag #JustBurnIt.

The reactions to Nike’s selection of Kaepernick aren’t all resulting in burnt running shoes, however.

On Tuesday, LeBron James voiced his support of Kapernick at an appearance in Los Angeles.

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Hailey Nagma is a sophomore journalism major at California Polytechnic State University, San Luis Obispo. She is passionate about writing, music, movies, and The Bachelor. She hopes to one day travel as a freelance reporter and witness all of the amazing things the world has to offer.

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