Connect with us

Entertainment

Super Bowl Ads 2018: What to Expect… or not

Football fans and those who may only be at the Super Bowl party for the snacks can agree on one thing: the commercials are a highlight of the game.

Published

on

Super Bowl advertisements have become a favorite aspect of the NFL’s biggest game, mainly since the broadcast is often the most-watched television event of the year. In fact, many tune into the game just to see the commercials and don’t care much about the actual football being played.

According to AdAge, ad spending for the Super Bowl has been $5.4 billion over 52 years.

This year previews of the Super Bowl 2018 commercials are available online. They range from Steven Tyler driving a Kia Stinger to more interesting commercials like David Schwimmer dressed as a puppet for Skittles.

Bud Light is targeting consumers who might be a little nostalgic for their college days:

There’s also an Amazon ad in which Jeff Bezos himself makes an appearance trying to solve a unique problem:

And it seems from previews that Budweiser and Hyundai are going after socially responsible consumers.

Football fans and those who may only be at the Super Bowl party for the snacks can agree on one thing: the commercials are a highlight of the game.

One of the most iconic ads in Super Bowl history was Apple’s famous “1984” ad touting its Macintosh personal computer. We wonder if anything from this year will end up being as groundbreaking.

Did you enjoy this article? Consider supporting College Media Network's mission to support the next generation of journalists. For as little as $2 a month, you can help keep our site ad-free and the future of journalism alive. Go here to donate.

Savannah is a third year Journalism major with a French minor at Colorado State University. She works as a Communications Intern for the CSU Alumni Association, and hopes to one day work in a French speaking country.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

National News13 hours ago

Trump Is Changing the Colors of Air Force One

Because the Kennedy's were not patriotic enough, right?

by , Senior Editor
National News15 hours ago

American University on Lockdown

American University is on lockdown after armed man is reported near campus.

by , American University
Equality2 days ago

10 Black Washington University Students Falsely Accused of Leaving IHOP Without Paying

"The fact that these 10 students, all of whom are African American, were scared and humiliated is unacceptable to us"...

by , American University
Academics3 days ago

Keynote Speakers Highlight Importance of Diversity at College Journalism Workshop

Some important reflections on an important topic.

by , Virginia Commonwealth University
National News4 days ago

Teen Who Urged Boyfriend’s Suicide Through Text Says It Was Free Speech

Apparently, the First Amendment extends to telling your boyfriend to get back into the truck and kill himself.

by , Penn State University
Entertainment6 days ago

Stormy Daniels ‘Set up’ in Police Sting Operations

A juicy piece of the Stormy Daniels saga.

by , Senior Editor
Entertainment6 days ago

Build-A-Bear ‘Pay Your Age’ Deal Ends in Failure

Would you wait in a line for hours, for a $29.00 teddy? Many did, which ended in chaos.

by , CMN Senior Correspondent
Entrepreneurship7 days ago

Papa John’s Founder Resigns After Using Racial Slur

Papa John's is on the search for a new face.

by , U. Alabama Birmingham

Top Reads