This Sneaker Company Sold A Million Pairs of Shoes Made From Plastic Found in the Ocean
Nice work, Adidas.
Last year, Adidas sold one million pairs of shoes made from recycled plastic from the ocean, and intends to use it in all of their products in the year 2024.
Additionally, Adidas expects to sell another five million pairs of shoes from recycled plastic this year. However, the company sells around 450 million pairs of shoes annually, so they still have a ways to go the reach their goal.
“To create its recycled plastic products, Adidas works with Parley for the Oceans, an organization that gathers plastic waste from beaches and the sea, cleans it, chips it down, and turns it into yarn for use in consumer products,” according to Racked.
The brand currently has a collection dedicated to Parley containing twenty products with the hashtag #AdidasParley to support the products and the cause.
However, Adidas isn’t the first company to use recycled plastic in their products. Other brands like Kering, Patagonia, and H&M have also experimented with these eco-friendly products.
Jumpstart a career doing something you are passionate about with one of College Media Network’s courses. Read about our current offerings, schedule and unique virtual learning environment here.