Connect with us

Business

Twitter and Snapchat are Going Head to Head

Twitter is following Facebook and Instagram’s lead and is working on their version of Snapchat stories.

Published

on

Snapchat and Twitter are on the opposite sides of the social media spectrum. As many of us know, Snapchat is more photo and video oriented, with dog filters and dancing hot dogs galore. Twitter leans more towards text heavy posts (granted your message is under 280 characters) with the occasional GIF here and there. Now, Twitter is rumored to be planning on bridging the gap by creating a Snapchat-style feature.

Twitter Inc. is supposedly working on a Snapchat-style tool that will make it easier for users to post videos on its app, according to a report by Bloomberg on Thursday. The feature is supposed to encourage users to share more videos by reducing the amount of steps it takes to post video content.

At this time, the design has not been finalized, and there is no timeline set for its debut. Twitter has yet to make a comment on this new feature.


Snapchat Stories trailer published on Snapchat’s YouTube channel on Oct 3, 2013.

Twitter is not the first company to become inspired by Snapchat’s story feature, which allows users to post videos before it disappears forever after 24 hours. The social media powerhouse Facebook Inc. released an identical feature on both its Messenger and Instagram apps a couple years ago.

For Facebook, the copycat feature was a success, at least on Instagram. Instagram stories has over 150 million daily users worldwide. Facebook on the other hand… some consider Facebook stories to be a “total failure.”

As far as Twitter goes, the company has been struggling with a stagnant user base for months, and its stock has been collapsing. At this point, it is hard to tell whether or not this move can revive Twitter’s user base. However, shares of Snapchat parent Snap fell more than 5% on Thursday, and Twitter shares gained about 1.4%. Is this just a coincidence, or could there be some truth behind the rumor?

Did you enjoy this article? Consider supporting College Media Network's mission to support the next generation of journalists. For as little as $2 a month, you can help keep our site ad-free and the future of journalism alive. Go here to donate.

Arianna is College Media Network's Weekend Editor and a student at Penn State University. She has written for various websites, including Thought Catalog and The Odyssey Online. Arianna also runs her own blog called Yoga With Mimosas in which she combines her passion for fitness and writing in hopes of inspiring and empowering others through her work.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

Equality7 hours ago

First Signing Starbucks in America to Open in Washington, D.C.

A huge step in consumer and employment opportunities for the deaf community.

National News9 hours ago

Steam Pipe Explodes in Manhattan

Smoke hovering in Manhattan is a traumatizing sight.

by , Senior Editor
National News1 day ago

Trump Is Changing the Colors of Air Force One

Because the Kennedy's were not patriotic enough, right?

by , Senior Editor
National News1 day ago

American University on Lockdown

American University is on lockdown after armed man is reported near campus.

by , American University
Equality2 days ago

10 Black Washington University Students Falsely Accused of Leaving IHOP Without Paying

"The fact that these 10 students, all of whom are African American, were scared and humiliated is unacceptable to us"...

by , American University
Academics3 days ago

Keynote Speakers Highlight Importance of Diversity at College Journalism Workshop

Some important reflections on an important topic.

by , Virginia Commonwealth University
National News4 days ago

Teen Who Urged Boyfriend’s Suicide Through Text Says It Was Free Speech

Apparently, the First Amendment extends to telling your boyfriend to get back into the truck and kill himself.

by , Penn State University
Entertainment6 days ago

Stormy Daniels ‘Set up’ in Police Sting Operations

A juicy piece of the Stormy Daniels saga.

by , Senior Editor

Top Reads