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Twitter and Snapchat are Going Head to Head

Twitter is following Facebook and Instagram’s lead and is working on their version of Snapchat stories.

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Snapchat and Twitter are on the opposite sides of the social media spectrum. As many of us know, Snapchat is more photo and video oriented, with dog filters and dancing hot dogs galore. Twitter leans more towards text heavy posts (granted your message is under 280 characters) with the occasional GIF here and there. Now, Twitter is rumored to be planning on bridging the gap by creating a Snapchat-style feature.

Twitter Inc. is supposedly working on a Snapchat-style tool that will make it easier for users to post videos on its app, according to a report by Bloomberg on Thursday. The feature is supposed to encourage users to share more videos by reducing the amount of steps it takes to post video content.

At this time, the design has not been finalized, and there is no timeline set for its debut. Twitter has yet to make a comment on this new feature.


Snapchat Stories trailer published on Snapchat’s YouTube channel on Oct 3, 2013.

Twitter is not the first company to become inspired by Snapchat’s story feature, which allows users to post videos before it disappears forever after 24 hours. The social media powerhouse Facebook Inc. released an identical feature on both its Messenger and Instagram apps a couple years ago.

For Facebook, the copycat feature was a success, at least on Instagram. Instagram stories has over 150 million daily users worldwide. Facebook on the other hand… some consider Facebook stories to be a “total failure.”

As far as Twitter goes, the company has been struggling with a stagnant user base for months, and its stock has been collapsing. At this point, it is hard to tell whether or not this move can revive Twitter’s user base. However, shares of Snapchat parent Snap fell more than 5% on Thursday, and Twitter shares gained about 1.4%. Is this just a coincidence, or could there be some truth behind the rumor?

Are you looking for digital journalism training and experience? Are you a journalism major who wants to take your career to the next level? CMN’s Digital Journalism course gives you real-time experience, intense feedback on your writing, exposure to journalism influencers and mentors, and a great place to display your work. You can get academic credit too. Check out the Digital Journalism Course here.

Arianna is College Media Network's Weekend Editor and a student at Penn State University. She has written for various websites, including Thought Catalog and The Odyssey Online. Arianna also runs her own blog called Yoga With Mimosas in which she combines her passion for fitness and writing in hopes of inspiring and empowering others through her work.

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