Connect with us


W Hotels Announce Music Label

Taking hospitality to a new level.



Hotels may not just be providing room service and a place to stay anymore.

The W Hotel chain has officially launched W Records, a music label, which has already signed artists and will be providing recording space and performance space to emerging global talent.

The brand is known for their on-property music festival series called Wake Up Call, and will now be a resource for artists selected by the record label and their partners in the music industry.

A press release claims W Records will support artists through every step of this process, including mixing their music and supporting live performances. Music will be available via streaming/digital outlets and also through the purchase of limited edition vinyl.

Anthony Ingham, Global Brand Leader of W Hotels, said in the press release that this is the next step for W Hotels — and also for music in general.

“It represents a complete 360-degree approach to our innovative music programming – one in which we support emerging talent, provide them a place to record, distribute their music and act as a live venue. We’ve accomplished each of these tasks in increments before, but now we can do it all.”

The brand has set up a series of recording studios — dubbed W Sound Suites — which are located in Hollywood, Barcelona, Bali and Seattle. The artists chosen to work in these spaces will be recording an original song as well as a cover and then filming a music video to accompany the exclusive track being released.

W Hotels, part of Marriott International, Inc., believe they are the ideal brand to collaborate with music artists because of their connections and relationships with music-industry partners. Artists will immediately be exposed to a large audience and overseen by the marketing agency Giant Step.

The first W artist is songwriter and producer Amber Mark. Mark has released her first cover with W Records of “High On Your Love” by Kings Go Forth. This is the first exclusive release from W Records. An Oct. 10 performance at W New York-Times Square served as a W Records kick off.

W has announced that all proceeds that come from streaming releases will be donated to a charity of the artist’s choice and Mark chose The Rose, a charity focused on breast health care. The issue is very important to Marks after her mother, Mia, passed away from breast cancer in 2013.

While the idea of a hotel brand starting a record label seems unusual, W has emphasized the organic development of the project, and the artists involved so far are receiving much attention and help from the brand.

This just may the start of a trend.

If you obsess over singers and bands, and are one of those people who make a playlist for every occasion, join CMN’s Music Journalism Course and get real-time experience, intense feedback on your writing, exposure to music industry insiders, and a great place to display build your portfolio. Get all the details on the Music Journalism Course here.

Alessandra is a music journalist originally from the New York area, who loves to speak and write about music of all different genres. The world of sound is filled with endless possibilities and experiences that both fans and musicians should recognize.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

Government15 hours ago

New York Governor Cuomo Pushes for Legalizing Recreational Marijuana in 2019

Today, New York Governor Andrew Cuomo announced that he will be pushing to legalize recreational marijuana in 2019, according to...

by , Mercy College
Government17 hours ago

Michael Flynn’s Business Associates Indicted

Michael Flynn, Trump’s first national security adviser, two former business associates were indicted as being a part of a federal...

by , Mercy College
National News4 days ago

Americans Still Favor Watching News to Reading News in a Latest Survey

While TV still dominants, digital media continues to grow rapidly and print and radio decline.

by , The Catholic American University
In the Hot Seat6 days ago

Michael Cohen Sentenced to 3 Years in Prison

President Trump’s former lawyer, Michael Cohen, was sentenced to three years in prison Wednesday for his role in the hush-money...

by , Mercy College
Entertainment6 days ago

Ambani-Piramal Wedding Celebrations include Beyonce and Hillary Clinton

India's richest man's daughter gets married.

by , Mercy College
National News6 days ago

Fatalities Reported at Strasbourg Christmas Market Shooting, Suspect Still at Large

France has currently upgraded their security threat level after terrorist attack leaves at least 12 injured

by , CMN Senior Correspondent
Academics2 weeks ago

Temple University Professor Marc Lamont Hill Faces More Trouble Over U.N. Speech

The Temple University professor is under fire from Temple for a U.N. speech critical of Israel.

by , The Catholic American University
National News4 weeks ago

Michigan State University Ex-President Charged in Larry Nassar Case

The investigation continues.

by , U. Alabama Birmingham

Top Reads