Americans Still Favor Watching News to Reading News in a Latest Survey
While TV still dominants, digital media continues to grow rapidly and print and radio decline.
According to a December 3, 2018, public opinion surveyed by the Pew Research Center, the majority of American adults still favor watching the news rather than reading the news. 47% prefer watching the news, 34% prefer reading the news, and 19% prefer listening to the news. Despite the rapid rise in digital platforms through internet mediums such as online zines and social media networks, 44% of American adults prefer television, broadcast and cable, for getting their daily news. 34% of America adults prefer the internet for news, 14% for radio, and 7% for print.
While the majority of Americans still favor watching the news through television, preferences to read, watch, and or listen to the news are divided along generational lines as the majority of younger generations between the ages of 18 years old and 35 years old or younger prefer online sources to read the news online as well as watch and listen to the news through other digital mediums such as podcasts, internet radio, internet tv, social media, blogs, and smart television setups. Older generations between the ages of 50 years old or older are more likely to use traditional methods of media to absorb news such as radio, television, and print.
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