Connect with us

Apps

Instagram Announces IGTV, Challenging YouTube and Snapchat

YouTube and Snpachat, are you ready for this?

Published

on

Today during an afternoon press conference, Instagram announced IGTV which is a new app geared toward creators like those on YouTube and Snapchat. These will be challenging the 10-minute YouTube vlog maximum, and be than the one minute maximum videos the app allows today, and videos will be able to range from 15 seconds to 60 minutes.

This not only will be on your Instagram app, but it’s own separate app as well. This app will provide only vertical full-screen video, challenging YouTube’s horizontal video format which can be challenging for viewers to enjoy on mobile interfaces.

According to The Verge “Instagram CEO Kevin Systrom said the app was designed to make it easier to find and watch videos on the mobile phone. He noted that most video apps require you to search or browse through a directory — as opposed to television, where you simply turn it on and start watching. IGTV, on the other hand, will simply start playing video the moment you open it. Among other things, this “lean back” mode could make IGTV a powerful new place for Instagram to put ads.”

Instagram stated that the app should roll out in a day or so, but potentially sooner. It has also annoucened that many influencers will have their own content including  Kim Kardashian West, Kevin Hart, Selena Gomez and Chris Hemsworth.

Instagram officially hit one billion users today as well.

You can watch this announcement here!

From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

A post shared by Instagram (@instagram) on

 

 

Are you looking for social media training and experience? Join CMN’s Social Media for Journalism Course and get real-time experience, intense feedback on your writing, exposure to journalism influencers and mentors, and a great place to display your work. You can get academic credit too. Check out the Social Media Course here.

Erin Whitten is currently CMN's Senior Correspondent and is currently a student at Arizona State University majoring in Mass Communications and Media Studies.

Sign up for the Morning Scoop

and wake up with us each day.

CMN Reports

Government12 hours ago

The DSA Endorses Bernie Sanders for President in 2020

America's largest socialist organization is feeling the Bern, again.

by , The Catholic American University
Government1 week ago

Speaker Pelosi Endorsed Lowering the Voting Age to 16 years Old

The kids maybe alright to vote.

by , The Catholic American University
National News2 weeks ago

Here’s What We Know So Far About Operation Varsity Blues

A summary and the latest updates about the largest college admissions scandal to hit the country.

by , George Washington University
Government2 weeks ago

The Department of Health and Human Services Received Complaints of Alleged Sexual Abuse Against Foreign National Minors

Migrant children may be at risk on the ground and overseas.

by , The Catholic American University
Government2 weeks ago

California Governor Gavin Newsom Suspends Death Penalty Statewide

The Golden State is on the verge of ending the death penalty.

by , The Catholic American University
Government2 weeks ago

Top Congressional Republicans Decry Progressive Policies as Socialist

A Third Red Scare in Washington?

by , The Catholic American University
Government2 weeks ago

North Dakota State University Football Player Wears Socialist Pin at the Trump White House

The Reds infiltrate the White House.

by , The Catholic American University
National News2 weeks ago

Ethiopian Airlines Jet Crashes, No Survivors on Boeing 737

This is the second flight, in five months involving a Boeing 737.

by , CMN Senior Correspondent

Top Reads