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Twitter Reacts: IHOb Fiasco

IHOb, you messed up. Let’s see if Twitter feels the same way.

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So, today IHOP announced its heavily promoted name change of IHOP to IHOb, standing for not International House Of Breakfast, but to International House of Burgers. Yes, you read that right- burgers.

In this day and age, our generation is notorious for helping marketers to get noticed in the big brand world, but this may be the strangest change yet. Let’s see how Twitter has been reacting!

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Erin Whitten is currently CMN's Senior Correspondent and is currently a student at Arizona State University majoring in Mass Communications and Media Studies.

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